NYF names HeimatTBWA\ Berlin, VML and HORNBACH top winners

3 hours ago

New York Festivals Advertising Awards announced its 2026 Industry Awards on June 17, recognizing top performers across agencies, networks, brands and production companies. HeimatTBWA\ Berlin took Agency of the Year, VML won Agency Network of the Year, and HORNBACH was named Brand of the Year. Why it matters: - The New York Festivals Advertising Awards use these Industry Awards to spotlight the most consistently high-scoring work across the competition. - The honors signal which agencies, networks and brands set the benchmark for global creative performance in 2026. - The awards also highlight work that blends creativity, effectiveness and, in some cases, purpose-driven storytelling. What happened: - New York Festivals Advertising Awards announced its 2026 Industry Awards on June 17. - HeimatTBWA\ Berlin was named Agency of the Year. - VML was named Agency Network of the Year. - HORNBACH was named Brand of the Year. - Tempomedia Filmproduktion was named Production Company of the Year. - Grabarz & Partner won the LTX Competition Gold Tower for “Almost Human” for the German Depression Foundation. - Klick Health received the 2026 Cristal Village Award for “18 Months” for client Second Nurture. The details: - HeimatTBWA\ Berlin earned 2 Grand Towers, 9 Gold Towers, 3 Silver Towers and 7 Finalist Awards for work for HORNBACH. - The Agency of the Year honor goes to the agency with the highest overall score for consistently high-performing creative work across the competition. - VML’s result included 3 Grand Towers, 8 Gold Towers, 5 Silver Towers, 9 Bronze Towers and 29 Finalist Awards. - The Agency Network of the Year honor goes to the network with the highest overall score across submitted entries. - HORNBACH, described as one of Germany’s leading DIY chains, was recognized for creative campaigns and strong performance across media. - Tempomedia Filmproduktion earned 2 Grand Towers, 9 Gold Towers, 3 Silver Towers and 7 Finalist Awards for work for HORNBACH. - The LTX Competition award included 60 million LTX credits for Grabarz & Partner’s campaign. - The NYF and LTX Studio partnership asks creative teams to make a :30 film for a nonprofit using LTX Studio, a co-pilot platform for agencies, filmmakers and marketers. - LTX Studio is designed to help users develop characters, design scenes, map story arcs and build visual worlds in one environment. - All LTX entries were reviewed and debated live by the NYF 2026 Executive Jury, led by Andrea Diquez, Global CEO of GUT. - The Cristal Village Award, presented with the African Cristal Festival, recognizes work that educates for good, bridges cultures and inspires meaningful change. - “18 Months” was recognized for work that reflects creativity with purpose. - The 2026 competition drew entries from seven continents. - More than 350 jurors across NYF’s Executive Jury, Specialty Executive Juries and Shortlist Jury selected the trophy winners. - More information about the 2026 NYF Advertising Awards and the winners’ showcase is available here . Between the lines: - The winners list shows New York Festivals rewarding both volume of top-scoring work and breadth across media and categories. - HORNBACH stands out as a shared client thread, with multiple honors flowing from the same body of work. - The LTX and Cristal Village awards point to NYF’s effort to connect traditional advertising recognition with emerging AI tools and purpose-driven creative work. - The jury language suggests the competition is still positioning itself as a global arbiter for work that combines craft, innovation and impact. What’s next: - NYF will continue showcasing the 2026 winners and their work on its advertising awards site. - The broader NYF awards program will move forward with entries judged by peer panels in their respective industries. - New York Festivals says more information on its other competitions is available at newyorkfestivals.com .

Disclaimer: This article was produced by AGP Wire with the assistance of artificial intelligence based on original source content and has been refined to improve clarity, structure, and readability. This content is provided on an “as is” basis. While care has been taken in its preparation, it may contain inaccuracies or omissions, and readers should consult the original source and independently verify key information where appropriate. This content is for informational purposes only and does not constitute legal, financial, investment, or other professional advice.

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