SOUEAST S08 DM Tops Egypt’s September PHEV Rankings, Underscoring Progress in New Energy Strategy

CAIRO, Oct. 26, 2026 (GLOBE NEWSWIRE) -- The SOUEAST S08 DM ranked No. 1 in Egypt’s Plug-in Hybrid Electric Vehicle (PHEV) segment in September 2026, according to rankings published by Local automotive media outlet Marchdair. Just three months after its launch in Egypt in June this year, the model secured the top spot in its segment, further demonstrating SOUEAST’s achievement in Egypt’s new energy vehicle market.

Plug-in Hybrid Technology Tailored to Local Driving Needs

As a key model in SOUEAST’s new energy vehicle lineup, the S08 DM features a plug-in hybrid system that combines electric driving with fuel power, offering users more options to meet a wide range of mobility needs from daily commutes to long-distance journeys.

Designed for local road conditions and family use in Egypt, the S08 DM combines a smart cockpit with a spacious, versatile interior. It has also undergone adaptive tuning and validation for high temperatures and dusty conditions, delivering a comfortable and reliable driving experience.

Since entering the Egyptian market in July 2025, SOUEAST has continued to strengthen its local presence and achieve steady market growth. To date, the brand ranks No. 6 in Egypt’s passenger vehicle market and No. 4 among Chinese automotive brands, highlighting its growth momentum in the market.  

Deepening Brand Awareness Through Experience and Validation

During Auto China 2026 in Beijing this April, SOUEAST invited KOLs and professional automotive journalists to experience the S08 DM through test drives, showcasing the model’s capabilities and further boosting brand exposure and market interest.

From July to August, SOUEAST created a summer display area to showcase its DM lineup on Egypt’s North Coast. Through interactive activities, branded gifts, and explore the line-up up close.

From product experiences to locally tailored activations, SOUEAST continues to explore various ways to engage consumers, strengthening emotional connections with local audiences through activities and experiences that resonate with their lifestyles.

Expanding Footprint in Africa, Driving Regional Growth

While expanding its presence, SOUEAST engages actively in local discussions on the NEV industry. In December, the brand plans to participate in the EVs Electrify Egypt Summit, a key industry event focused on new energy mobility and expected to attract more than 300 exhibitors. Through an exhibition booth displaying its PHEV models, SOUEAST aims to further boost its visibility and influence in Egypt’s new energy vehicle market.

From product launches to localized experiences and regional market collaboration, SOUEAST is steadily expanding its global presence and enriching its “Travel Companion” positioning. Looking ahead, SOUEAST will further advance technology innovation, brand building and supporting services, while accelerating the rollout of new energy models such as the S08 DM and S06 DM in new markets. By offering products and services tailored to local needs, SOUEAST will provide global consumers with a wider range of mobility options and strengthen its global brand influence.

For more information please visit：
www.soueast-motor.com

Media Contact:
Bo Peng
Email: business@soueast-motor.com 

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/f2536336-89ea-4851-97ab-a1f2406a967c

SOUEAST S08 DM

The SOUEAST S08 DM ranked No. 1 in Egypt’s Plug-in Hybrid Electric Vehicle (PHEV) segment in September 2026.